Hofats Shopify Build
Roadmap & Next Steps
The rough plan
View live preview → (password sent separately in the email)
1Storefront structure complete
~5–6.5 days
The core site skeleton takes shape: navigation, homepage, and reusable category/product templates all live, so later content just slots straight in.
- Navigation live across the siteDone 0.5–1 day
- Homepage: about section + footerIn progress 0.5–1 day
- Homepage: product highlight section (tied to products) + Fire Stories section (tied to blog posts)In progress 1 day
- "All products" category page with filters, matching hofats.com, built on a reusable hero so future category pages auto-fill their own text + image1 day
- Product page template: gallery, variants, add to cart, video slot1–1.5 days
- Load the 5 real products with variants + video1 day
2Content complete
~3–3.5 days
The real content goes in: blog posts, the brand story, and the dealer locator.
- Fire Stories blog template + first posts1 day
- About page + Team page1 day
- Dealer search page1–1.5 days
3Store fully functional
~3–4.5 days
The commercial backbone connects: stock syncs automatically, shipping is configured, and customers can actually complete an order start to finish.
- BrightPearl sync: inventory + orders1.5–2 days
- DHL shipping + checkout configuration1–1.5 days
- Policy pages + newsletter signup0.5–1 day
4Marketing tools live
~1 day
Post-purchase tools switch on: automated email marketing and review collection.
- Drip/email marketing setup + Google Reviews integration1 day
5Launch
~2–2.5 days
Domain goes live, you're trained on running things day-to-day, and the store officially launches.
- Domain connect + merchant training guide prepped0.5–1 day
- Training call + self-edit access confirmed0.5 day
- Final checks, theme live, handover1 day
Total estimate~16–18 days