Estimates are per-task, not per-day, since some bits take half a day and others take longer depending on how the integrations behave.
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1Storefront structure complete
~5–6.5 days
The core site skeleton takes shape — navigation, homepage, and reusable category/product templates all live, so later content just slots straight in.
Navigation live across the siteDone0.5–1 day
Homepage — about section + footerIn progress0.5–1 day
Homepage — product highlight section (tied to products) + Fire Stories section (tied to blog posts)In progress1 day
"All products" category page with filters, matching hofats.com — built on a reusable hero so future category pages auto-fill their own text + image1 day
Product page template — gallery, variants, add to cart, video slot1–1.5 days
Load the 5 real products with variants + video1 day
2Content complete
~3–3.5 days
The real content goes in — blog posts, the brand story, and the dealer locator.
Fire Stories blog template + first posts1 day
About page + Team page1 day
Dealer search page1–1.5 days
3Store fully functional
~3–4.5 days
The commercial backbone connects — stock syncs automatically, shipping is configured, and customers can actually complete an order start to finish.
BrightPearl sync — inventory + orders1.5–2 days
DHL shipping + checkout configuration1–1.5 days
Policy pages + newsletter signup0.5–1 day
4Marketing tools live
~1 day
Post-purchase tools switch on — automated email marketing and review collection.
Drip/email marketing setup + Google Reviews integration1 day
5Launch
~2–2.5 days
Domain goes live, you're trained on running things day-to-day, and the store officially launches.
Domain connect + merchant training guide prepped0.5–1 day